We focus on building a solid foundation for growth by implementing proven sales processes and equipping your team with the right tools.
As a fractional Sales Leader, you gain access to and leverage our extensive executive-level sales experience at a fraction of the cost of a full time executive sales leader. We can bring a fresh perspective and unbiased advice to help you overcome your business’s sales challenges and achieve your business goals.
Your Fractional Sales Leader
The sales leader will manage, train and monitor your existing sales team. We will run the weekly sales meetings, sales team debriefs, hire and train salespeople on new sales processes, participate in leadership meetings, shadow the sales team, and manage performance as well as drive results.
We act as your sales leader to grow your sales and make your sales team more effective and efficient—all at a fraction of the cost of hiring a full time executive sales leader.
Navigating complex organizational sales challenges
We help all of our clients navigate complex organizational challenges within sales operations. This helps our clients streamline the sales process, improve their sales team’s performance, and align sales goals with the primary business objectives. We aim to help you boost sales growth and performance through effective integration.
We offer the benefits of experienced sales leadership without the long-term commitment and high cost of a full-time executive.
Included with our fractional sales leadership are these areas:
- Hiring Strategy
- Onboarding Process
- Sales Process
- Compensation Models
- Develop key sales metrics
- CRM selection and customization
- Management tools
- Sales Leadership
Hiring strategy
Most businesses recognize that recruiting can be a significant challenge. It’s getting more so with leaner teams and budgets—but with the same expected results. At Sales Evolution, we can help you overcome these challenges and target and acquire the best individual for your company.
Here’s how:
- Create an ideal candidate profile for each role
- Develop the interview process/flowchart
- Create interview guides
- Complete sales interviews and make hiring recommendations
- Develop online job postings
- Develop job descriptions
- Develop job offer letter templates
Creation of an onboarding process
The success of employee onboarding depends on developing an effective onboarding program. Many organizations need help onboarding new hires, and as Fractional Sales Leaders, we will develop the initial 2-4 week onboarding calendar and a 12-week onboarding checklist for new hires.
Onboarding is not just HR’s job. It is also the responsibility of the immediate manager to familiarize the employees with their role in the company, their performance expectations, and the team culture they will be a part of. This is key to ensuring that new hires are aware and allowed to succeed in their new role.
Develop the sales process
A well-defined sales process is crucial for businesses of all sizes. It provides a roadmap for sales teams, ensures consistency, and improves the overall efficiency of the sales function.
Ensuring successful sales is complex and requires a well-defined sales process strategy. Here’s how we can help you develop a Sales Process.
- Create a pre-call planning sheet (cheat sheet) for the salespeople
- Create the prospecting sales process, including scripting, written, phone and in-person prospecting strategies, handling objections, and everything necessary to prospect and secure new sales meetings effectively
- Create an end-to-end sales process, spelling out the entire process with key objectives in each stage.
- Develop a training manual to train staff on the entire sales process from start to finish.
Compensation models
A strategic framework that outlines how an organization remunerates or compensates its employees. It encompasses not just base salary but also various elements such as variable pay structures, benefits packages, allowances, etc.
The basic goal of a well-designed compensation model is to attract, retain, and motivate top talent and ensure overall job satisfaction. We will develop compensation calculators for all sales roles and written compensation plans.
Develop key sales metrics
Sales Key Performance Indicators (KPIs) are established measurements that help evaluate the success and efficiency of your business and sales team. These critical metrics give managers essential data to make informed decisions and drive revenue growth.
Every business must have a clear picture of its KPIs. At Sales Evolution, we will help your company find and develop the right metrics to grow.
CRM selection and customization
If you want to scale your business, choosing the proper Customer Relationship Management (CRM) system is essential for reaching your full potential. CRM systems are powerful data collection and management tools. The right CRM helps businesses understand customer behaviour, automate certain practices, and help create a better customer experience. Sales Evolution knows various CRM programs and can help guide you to the correct platform.
We can help you select the appropriate CRM, set it up, and customize it based on your needs. This helps our clients overcome the standard learning curve.
Management tools
We offer a comprehensive set of management tools for any organization. We provide the structure, cadence, content and agenda for weekly sales meetings. To improve the performance of the weekly meetings, we will create debriefing tools, topics, and a performance improvement plan for salespeople. Other management functions include:
- Develop performance evaluations
- Develop Field ride evaluation forms
- Create any additional tools and resources needed for long-term sales leadership
- Train current leaders on how to use tools and resources
- Assist with both hiring and training of sales leaders
Schedule a complimentary consultation today
We can help you create the sales infrastructure needed for sales success and increase your company’s performance. We invite you to book a meeting today.